The benefits of using online advertising surpass offline advertising

Abstract

The objective of the study was to analyze and compare the benefits of using online advertising compared to offline advertising. The aim was to understand the advantages that online advertising offered in terms of reach, interactivity, return on investment and other key factors. A comprehensive analysis of case studies, market data and current trends in online and offline advertising was carried out. Analytical tools were used to evaluate the performance of advertising campaigns in both media, as well as surveys and interviews with marketing professionals to obtain qualitative insights. The study spanned a 12-month period, with data collection from baseline to completion of the analysis. A period was selected that would allow capturing seasonal changes and trends throughout the year. The study was applied in the field of advertising and marketing, with a special focus on companies seeking to promote products or services. Case studies from different sectors were considered to obtain a broad vision applicable to various industries. The research was carried out in various markets and regions to ensure a global representation of trends. Particular attention was paid to online marketplaces such as social media platforms, search engines and specialized websites. In addition, traditional offline media, such as television, radio and print media, were considered. At the end of the study, strong conclusions were drawn about the relative benefits of online advertising compared to offline advertising. Practical recommendations were provided for businesses seeking to maximize their advertising reach and effectiveness. Emerging trends and areas of opportunity in the advertising field were highlighted, with the aim of guiding future strategies.