Analysis of the experiences of national and foreign tourists visiting the Zumbahua parish, Cotopaxi Province

Abstract

The purpose of this article was to analyze the preferences and needs of national and foreign tourists regarding their travel experience in the Zumbahua parish, Pujilí canton, Cotopaxi province. The research work included bibliographic and field research, of a qualitative and quantitative nature, and was supported by the survey technique applied to national and foreign tourists, which allowed reaching the following conclusions: Zumbahua is consolidated as an authentic community tourism destination, where the active participation of the indigenous community in tourism management is highlighted, offering unique and genuine experiences to visitors. The natural and cultural wealth of Zumbahua attracts a diverse public. The variety of attractions, from the Quilotoa Lagoon to the craft fairs satisfy different interests and travel motivations, generating a positive economic impact on the community. An authentic tourist experience is offered with growth potential with significant achievements in the development of community tourism, while identifying areas for improvement to strengthen the sustainability of the destination and tourist satisfaction is linked to the preservation of cultural identity, hence the importance of maintaining a balance between tourism development and the protection of local culture and traditions.