Análisis de la gestión estratégica en la era digital: un estudio comparativo

Jenny Nataly  Vaca Jiménez

doi:10.59169/pentaciencias.v7i4.1615

Authors

Jenny Nataly Vaca Jiménez Investigadora independiente https://orcid.org/0009-0003-0248-052X

DOI:

https://doi.org/10.59169/pentaciencias.v7i4.1615

Keywords:

strategic management; digital transformation; SMEs; innovation; business administration

Abstract

Strategic management in the digital age has evolved from a rigid, linear process to a dynamic and adaptable approach, driven by technology and globalization. This study aims to analyze and compare scientific evidence from the last five years on business management strategies in the context of digital transformation, focusing on differences among large corporations, small and medium-sized enterprises (SMEs), and the Latin American ecosystem. Methodologically, a systematic literature review was conducted in databases such as Scopus, Web of Science, and Google Scholar, selecting case studies, meta-analyses, and theoretical articles on strategic planning, innovation, and technology adoption. The comparative analysis reveals that large corporations face cultural and legacy system adaptation challenges, while SMEs demonstrate greater agility but struggle with resource and talent shortages. In Latin America, rapid mobile adoption and pressure from the informal market create a unique environment. It is concluded that success in digital strategic management lies in the ability of organizations to integrate technology into their business model, foster a culture of continuous innovation, and adopt a hybrid approach that combines long-term planning with agile execution.

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