Evaluation of user data privacy and security on social networks
DOI:
https://doi.org/10.59169/pentaciencias.v7i5.1641Keywords:
social media; data privacy; information security; user perception; cybersecurityAbstract
Social media has redefined the way people share and manage personal information online, increasing the amount of data collected daily. This study takes an in-depth look at privacy policies and security strategies on three major platforms: Facebook, Instagram, and Twitter (currently called X), identifying their strengths and areas for improvement. Using a mixed approach combining qualitative and quantitative methods, users’ perceptions of their data privacy are analyzed and available security measures are assessed, exploring scenarios of potential vulnerabilities. The results indicate that although platforms implement extensive policies to protect privacy, significant vulnerabilities persist that can be exploited. For example, Facebook frequently collects location data, which carries specific risks if not managed properly. Furthermore, users’ levels of trust in privacy vary, with greater distrust towards Facebook compared to Instagram and X, possibly related to previous incidents and data management. In conclusion, it is critical that platforms not only maintain but continually strengthen their security systems, implementing more robust protocols and promoting greater transparency in their data practices. It is also recommended to educate users on the importance of managing their privacy settings to mitigate the risks inherent in using social media.
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