Magical town declaration, as a tourism promotion strat

Abstract

The importance of magical towns guides to promote localities that have historical, cultural and natural attributes, sites with symbols and legends, which constitute scenarios of transcendental events, which show the identity in each of its corners, with a magic that emanates from its attractions. The objective of this research is to carry out a feasibility analysis for Magical Town declaration of the Montecristi canton, Manabí province, considering the diversity of unique tourist wealth at a cultural, ancestral, gastronomic, religious level and the promotion of exchange of procedures, experiences, methodology and good practices and thus promote local tourism development. The methodological approach of the research is analytical and descriptive because it verifies documents, theories and concepts related to the basic requirements to be declared a Magical Town. It is also qualitative and quantitative by the application of surveys, observations. This investigative work allowed the authors to conclude that Montecristi has the necessary attributes and requirements to be declared a Magical Town.