Violet Economy Ecosystem. Challenges in Ecuador

Abstract

In Ecuador, a proposal for an economic model called the Violet Economy was born, with the firm purpose of eliminating barriers to access opportunities on equal terms and thereby reducing the gap between men and women within the labor aspect. The objective of this research was to analyze the challenges of the Violet Economy Ecosystem, based on the reality of zone 4 of Ecuador. The methodology used was based on the positivist paradigm and quantitative approach, through a descriptive field research. The study population were the actors that make up the Violet Economy Ecosystem, to whom the survey technique was applied for data collection through a questionnaire of closed questions, being analyzed through Descriptive Statistics. The results obtained show that currently there are roles divided between men and women; Despite that, there is equal employment opportunities, which weakens the glass ceiling within zone 4 of Ecuador. Being necessary, greater dissemination to continue strengthening and socializing the leading role of the Violet Economy to achieve a more just, inclusive and equitable society for all.