The Danzante de Pujilí, a heritage element that promotes cultural tourism in the province of Cotopaxi Ecuador

Abstract

The objective of this article was to identify the cultural significance and impact of El Danzante on cultural tourism and its context. To achieve this, we relied on a bibliographic research methodology that allowed us to better understand and interpret the tradition of El Danzante de Pujilí. A quantitative and qualitative investigation was carried out, arriving at the following conclusions: El Danzante de Pujilí is a character who represents the vibrant and deeply significant cultural heritage of Cotopaxi and Ecuador; its most attractive aspects are its deep history and cultural significance, the spectacular nature of its music and dance, and the colorfulness of its traditional costumes; the guardians of the tradition agree on the urgent need for greater promotion; the community of Pujilí is the heart and soul of the tradition, being the main guarantor of its preservation and generational transmission; and El Danzante de Pujilí is not just a dance; it is a profound and authentic cultural experience that has the potential to be a significant driver for tourism in Cotopaxi.